Web Analyst


Location:- London

Closing Date:- Sunday 23rd June 2019

About Findmypast


One of the leading websites for family research in the world, Findmypast has helped to transform the way people learn about their ancestors. With over 9 billion historical records, we work tirelessly to digitise the world’s archives and help people discover and share their family stories. 18 million users have registered with our products and services around the world, which include Findmypast, Genes Reunited, and the British Newspaper Archive.

We’re a British-owned company of 150 based in Shoreditch, London and Dundee, Scotland, with offices in Ireland and the United States. We work in small, cross-functional teams to solve customer and business problems. Our work combines technology and innovation with personal human stories, and we enjoy celebrating success together. There are tech demos weekly, a monthly lunch for everyone, and parties and charity activities during the year. In a continuous learning environment and a fast-moving market, there are real opportunities to gain new experiences and make a lasting mark on our product, business, and customers.


The role of Web Analyst at FMP 

We are looking for an experienced Web Analyst who will support and develop our use of Google Analytics and Google Tag Manager here at Findmypast. As well as ensuring existing and future tracking is of a high standard, you will also work closely with our Product, Engineering & Marketing teams, providing them with actionable insights.

Reporting into our Digital Implementation Manager, you will help support data collection and decision making through impactful analysis and insight. This is a fantastic opportunity to get involved with a wide range of analytics projects at FMP, driving our web analytics forward while partnering with the wider business.


What you’ll be working on:


Engineering – Support

  • Advising developers on tracking requirements for experiments and new features.
  • UAT-ing new features’ tracking.
  • Setting up new events/custom dimensions using GTM & GA.


Product – Support

  • Advising on the most appropriate metrics to track for experiments.
  • Help with report/dashboard setup to monitor experiments and new features.
  • Help with insights/interpretations.


Marketing & CRM – Support

  • Implementing marketing tags.
  • Help with report/dashboard setup to monitor campaign & channel performance.
  • Help with insights/interpretations.




Who you are:

  • You have relevant commercial experience in Digital / Web Analytics.
  • You have experience with Google Analytics 360.
  • You have hands-on experience setting up advanced implementations of Google Analytics (including data layers and e-commerce tracking).
  • Proficient with Google Tag Manager.
  • Experience with data visualisation tools such as Google Data Studio or PowerBI.
  • You possess strong written and verbal communication and interpersonal skills and the ability to communicate technical subjects to non-technical audiences.
  • Ability to prioritise multiple pieces of work and organise time effectively.
  • You seek to improve and streamline processes and aren’t afraid to test new ideas.


Desirable Skills:

  • Experience conducting and analysis A/B tests.
  • Experience with Google Optimize or similar.
  • Knowledge of HTML and Javascript.
  • Experience with BigQuery or SQL.



We’re passionate about making Findmypast a great place to work and setting people up to succeed. Benefits include:

  • Pension
  • Life Assurance
  • Health cash plan
  • Dental cash plan
  • 26 Days Holiday + Bank Holidays
  • Corporate gym discounts
  • Cycle to work
  • Season travel tickets
  • Monthly Company Lunch
  • Fully stocked kitchen and fresh fruit
  • Regular Social Events
  • Subscription to Findmypast website

Apply Now