Rachael Kilgour, Editor, Animals & You

When did you join DC Thomson?

I joined the company in June 2013 shortly after graduating from university with a degree in media and sociology.

What’s your role in DC Thomson?

I joined as an Editorial Assistant on Shout magazine and held the position for the next year and a half, until interviewing for the position of Magazine Journalist across our Girls Titles. I was offered the job in September 2014 and now work on Animals And You. I create brand appropriate content for both print and online media, generating and developing feature and campaign ideas within the team, and attending events on behalf of our publications to gather exclusive content and forge stronger relationships with suitable brands and celebrities.

What makes your working day enjoyable?

The ability to be creative every day in my job is something I’ll never take for granted. Submitting ideas and being able to follow them through until they become a feature in a magazine is always a rewarding process. One of my favourite things about the job is seeing my work in print form — or hearing from our readers about how much they enjoy something I’ve written! Working across three totally different publications has been a great learning curve for me, and no two days are ever the same. One day I could be on the phone chatting to a Hollywood actor, the next I could be on a plane on my way to Milan for a press trip!

Tell us a little about the part you play in making DC Thomson a success?

As well as creating content for our titles, I work with the rest of the team on our social media channels to promote brand extension and to engage with our readers on a daily basis. Last year, we launched a summer campaign called ‘Project Smile’ and focused heavily on our social media content because that’s where our readers were spending a lot of their time. It’s really important across all of our titles for us to know our readers well, and know the best ways to reach them. Project Smile turned out to be our most successful campaign to date, and we won multiple PPA awards as a result!

What is your highlight of being part of DC Thomson?

To push forward our sales, last year our whole team really pulled together, putting our all into the magazine to improve sales and expand readership. Although it was a stressful time, I loved how we bounced off each other and we’re all eager to succeed — I’ve never experienced that kind of passion in a job before. Our hard work has paid off, and Shout is currently one of the leading magazines in the teen market. I look forward to seeing what else is in store for me at DC Thomson.